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Rebanding

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Because the company has new plans and directions, our new CEO plans to reband and launch new projects, so I will be responsible for redesigning the company's logo. Give the public a new image.

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I have investigated my colleagues, what's the meaning of the old logo of our company? But unfortunately, they do not know that. So I can only imaged it with my own understanding. In my opinion, the old logo is not closely related to the company. It is hard to see that this company is engaged in real estate from the logo alone.

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So in order to show our company's business image more clearly, I want to take the shape of the house as our company logo. Our company name comes from tagline "Liquifying Asset Backed Securities", so I just use the shape of the letters 'LABS'. And generate these two ideas together to become our new logo.

 

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Logo Construction

 

Use the golden ratio and golden ratio triangle to correct the shape of logo and make it look more comfortable.

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Then is the typeface & Logo Variation to check.

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In addition to the company logo, we also have an NFT marketplace platform. According to the boss's needs and feelings, I designed 12 versions of NFT marketplace Logo for him to choose. Finally, in order to make it easier for the public to remember, I decided to add an artistic font club to the original logo font as our marketplace logo.

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Here is the color palette for LABS & LABS Club

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Here is the effect on different products.

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© 2022 Vico Wai Kit Chow . All rights reserved.

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